Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice.
Ian asks Robert about the process of writing the book and what’s changed since his first book (that inspired Ian’s content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi.
Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company’s content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own.
Great chat, splendid book, but don’t take our word for it:
“Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights.” – Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University.
As mentioned in this week’s episode:
- The Marketing Book Podcast
- Robert’s company: The Content Advisory
- Content Marketing Strategy website
- Managing Content Marketing – by Robert Rose & Joe Pulizzi
- Content Marketing World
- The Content Advisory Blog
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
- We’ll be right back by Stienski & Mass Media – on YouTube
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