In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven’t changed in a couple of decades, but with more channels and more demand have become more relevant for organizations.

Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses borrowing content, why that’s a good idea and how to add your own spin on your competitor’s ideas. Or as Mark Twain said:

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope”


The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on: AppleAmazonSpotify or wherever you get your podcasts

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