In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget Planning.

Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses the idea of being controversial in your content as a way to differentiate. Should you? And can being controversial help you find your audience?


The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on: AppleAmazonSpotify or wherever you get your podcasts

Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article