In my thought for the week, I ask who is driving your marketing bus? Is […]
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode
This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we […]
72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in […]
71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode
This week we welcome back a friend of the show and a wonderful supporter of […]
70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode
This week Keith Smith is in the hot seat as we discuss virtual selling in […]
69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and […]
68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]
67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]
66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode
We start this episode with our final dive (for now) into the marketing greatest hits […]
65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode
We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie […]
64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst […]
63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]