In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s second principle – Embrace Tension and Create Contradictions.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
135: The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode
This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.
Think Like a Brand #2 – Sometimes Do The Counter-Intuitive Thing
In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s first principle – sometimes do the counter-intuitive thing
134: The All That Glitters Ain’t Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode
This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.
Think Like A Brand Special #1 – Intro and The Drug of Choice
In this special mid-week mini episode we dive into Liz High’s book “Think Like a Brand, Not a Bank” and some of the data that supports the case for building a brand
133: The CDP’s, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
132: The Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week’s Content Marketing World.
131: The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.
130: The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.
129: The Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert Episode
This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail
128: The Jeff’s in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon’s CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.
127: The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Marketing at Seurat Technologies and a Tale of Two Martechs with Robert Rose Episode
This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.