191: The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.

And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence – is speed, not AI technology, the real enemy?

Enjoy!

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The people:

• Ian Truscott on LinkedIn and Threads
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

As mentioned in this week’s episode:

• Saying Goodbye to MQLs – on the Forrester Blog
• Robert’s company: The Content Advisory
• Robert’s book website: Content Marketing Strategy
• Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Movin’ on Up by Primal Scream on Spotify

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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Author

Ian Truscott

Not a rock star, but Ian is a CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.

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