Our host Ian Truscott concludes the 5 F’in’ Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
106: The 4th Fin’ Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode
Jeff Clark and Ian Truscott discuss the fourth of their 5 F’in’ Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
105: The Third F’in’ Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode
Jeff Clark and Ian Truscott discuss the third f’in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
104: The Jeff on F’in’ Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail Episode
In the f’in’ marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
103: The Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
102: The F’in’ Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode
We start a new series with Jeff Clark discussing the f’in’ marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
101: The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode
Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode
We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar