This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
180: The Dilya, Demand Generation and Look to the Right of the Publish Button Episode
This week Ian’s guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.
179: The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode
This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.
178: The B2B Pain to Aspiration, is LRM a Thing and a Hi-Ball Cocktail of Differentiation Episode
Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different
177: The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode
This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.
176: The Ian Goes Solo with FOFU, the Entrepreneur’s Enigma Interview and Marketing Does not Ruin Cocktails Episode
This week Jeff is away so Ian goes solo discussing FOFU (Fear of F’in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur’s Enigma and Robert asks with AI and programmatic advertising does marketing ruin everything?
175: The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode
This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.
174: The Five F’in’ Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode
This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his point of view architecture
5 F’in’ Steps to Build Your Personas
A simple model for creating personas, the essential insight you need to differentiate and help your audience buy your products and services.
173: The Creating Personas in 5 F’in’ Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode
This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.
172: The See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode
This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I’s (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.
171: The Measuring Brand, Evergreen Trading’s COO Mark Ordover and ChatGPT in Content Marketing Episode
This week Jeff Clark discusses a model for measuring your brand, we go backstage with Mark Ordover and learn about media trading and over a cocktail Robert Rose talks about ChatGPT