This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
187: The 5 F’in Content Management Challenges and Borrowing Content with a Cocktail Episode
This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.
186: The Building a Marketing Team and The Skills of the Magnificent Seven Episode
This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.
185: The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode
This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand’s Voice.
184: The Business Story Type and a Cocktail for a Job That Cares About You Episode
This week Ian’s guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.
183: The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.
182: The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode
This week Ian shares a though on profanity in marketing, Jeff judges Ian’s top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.
181: The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.
180: The Dilya, Demand Generation and Look to the Right of the Publish Button Episode
This week Ian’s guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.
179: The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode
This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.
178: The B2B Pain to Aspiration, is LRM a Thing and a Hi-Ball Cocktail of Differentiation Episode
Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different
177: The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode
This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.