In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall.

In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit about the Dallas Cowboys.


The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

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