As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions they’ve read over the last couple of weeks.

Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar for his predictions and his favorite drink to unwind over the holidays.

Happy holidays, and Merry Christmas from all of us.


The links:

Jeff & Ian’s favorite predictions:

#1 – “GenAI will shatter every company and industry” from Ted Schadler, VP, Principal Analyst, Forrester Research on the Forrester Research blog.

#2 – Joe Pulizzi’s prediction for print in B2B marketing Key Trends in Content Marketing 2024: 67 Predictions from the Content Market Institute

#3 – “Conversational marketing and AI-driven interactions will increase customer satisfaction” from The Forbes Communications Council

#4 – “The traditional B2B demand gen playbook will continue to decline in effectiveness” – Jon Miller, founder of Marketo, former CMO Demandbase on the OpenView Venture Capital blog

#5 – “Event data could be your holiday gift” – Simon Daniels & Conrad Mills, Research Analysts on the Forrester Research blog.

#6 – “By 2027, 20% of brands will lean into positioning and differentiation predicated on the absence of AI in their business and products” – The Future of Marketing: 5 Trends and Predictions for 2024 and Beyond by Gartner.

Robert’s Predictions:

#1A social media collapse

#2 – AI goes mainstream and starts to earn its keep

You can hear more of Robert’s predictions on the This Old Marketing Podcast

The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Robert’s links

// This Old Marketing Podcast

// Robert’s firm: The Content Advisory

// Robert’s book website: Content Marketing Strategy

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all show notes: Rockstar CMO FM

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// The Year 3000 – Busted – on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article