In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR.
Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares a splendid cocktail for the holidays and shares his thoughts on customer relationships with the Irish proverb “In the shelter of each other, the people live”.
// Jeff Clark on LinkedIn
Mentioned in this week’s episode:
// Can Social Media Change Public Opinion on NPR
// Robert’s firm: The Content Advisory
// Robert’s book website: Content Marketing Strategy
// Robert’s “Rose Colored Glasses” column for CMI.
// Previous episodes and all show notes: Rockstar CMO FM
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Welcome to the Internet – Bo Burnham – on YouTube
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