This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.
Author: Ian Truscott
Not a rock star, but Ian is a CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
119: The 5 Principles of B2B with Jeff, Cathy’s Uncharted Journey and Robert Advices Reflection over a Cocktail Episode
This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.
118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why
117: The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode
Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.
The Swimming Pool #30: CMOs as Social Influencers
In this trip to the Rockstar CMO Swimming Pool, Ian Truscott is inspired by Rebecca Biestman, the Chief Marketing Officer at Reputation, who, on the podcast, suggested “the pressure on CMOs to be social influencers”. What do you think? Did he chuck it in?
116: The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.
115: The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode
Jeff and Ian discuss a new acronym; PLG – Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
114: The Dip Into the Pool with Jeff, Constantly Learning with Lori Jones and Dating Content with Robert Episode
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
What the F’ is Product Led Growth (PLG)?
You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
113: The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Grabs a Cocktail (that is not Rented) Episode
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
112: The Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode
This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian’s guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.
111: The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.