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Author

Ian Truscott

Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

by Ian Truscott

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar […]

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, […]

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

by Ian Truscott

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at […]

85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

by Ian Truscott

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice […]

84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode

84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to […]

83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his […]

82: The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode

82: The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode

by Ian Truscott

After suggesting in last week’s show that we might take a week off, but we’ve […]

81: The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode

81: The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode

by Ian Truscott

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius […]

80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode

80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams […]

79: The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

79: The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired […]

78: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

78: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing […]

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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