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Rockstar CMO

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Author

Ian Truscott

Maybe not a Rockstar CMO, but Ian is a trusted advisor, CMO, and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode
Podcast

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

This week Keith Smith is in the hot seat as we discuss virtual selling in […]

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode
Podcast

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and […]

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode
Podcast

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode
Podcast

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode
Podcast

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

We start this episode with our final dive (for now) into the marketing greatest hits […]

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode
Podcast

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie […]

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
Podcast

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst […]

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode
Podcast

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode
Podcast

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode
Podcast

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

This week, “One to Watch, One Hit Wonder or Wonderwall” returns. As my co-host, Jeff […]

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode
Podcast

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

This week,  we return to “One Hit Wonder or Wonderwall” with  Jeff Clark, Rockstar CMO […]

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode
Podcast

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

This week,  we continue to discuss ‘Privacy: The Marketers Dilemma’ as I chat with  Jeff […]

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode
Podcast

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

This week,  in our ongoing ‘Privacy: The Marketers Dilemma’ segment, I chat with  Jeff Clark, […]

57: The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode
Podcast

57: The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

This week, we join the conversation about Google’s decision on 3rd party cookies,  discussing Privacy, […]

56: The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode
Podcast

56: The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

This week we change things up just a little bit as we start a new […]

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Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



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