Author: Ian Truscott

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question – to gate or not to gate.

This week, Jeff and Ian share some practical advice on measuring brand awareness.

On our fifth visit to the virtual bar as its own show – The Rose and Rockstar – Ian asks Robert Rose the big question – is marketing getting harder?

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

Our fourth visit to the virtual bar as its own show – The Rose and Rockstar – and our second dip into the process of writing a book.

This week, Cathy joins Ian in the studio for a chat about organizing teams

Our third visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer’s journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.