This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.
Author
Ian Truscott
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
124: The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode
This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic Texas cocktail
Back to Brand
Dust off your marketing LPs, vinyl records, the eight tracks and maybe the gramophone because old-school brand building will be a tune the cool kids of modern marketing will need to be jumping to.
123: The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.
122: The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn’t Know over a Cocktail Episode
This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don’t know over a cocktail in our virtual bar.
121: The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode
This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.
120: The Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert’s Cocktail Episode
This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.
119: The 5 Principles of B2B with Jeff, Cathy’s Uncharted Journey and Robert Advices Reflection over a Cocktail Episode
This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.
118: The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Asking Why Over a Cocktail Episode
This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why
117: The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin and Investing in Brand over a Cocktail Episode
Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.
The Swimming Pool #30: CMOs as Social Influencers
In this trip to the Rockstar CMO Swimming Pool, Ian Truscott is inspired by Rebecca Biestman, the Chief Marketing Officer at Reputation, who, on the podcast, suggested “the pressure on CMOs to be social influencers”. What do you think? Did he chuck it in?
116: The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.