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Rockstar CMO

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Author

Ian Truscott

Maybe not a Rockstar CMO, but Ian is a trusted advisor, CMO, and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode
Podcast

85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice […]

84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode
Podcast

84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to […]

83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode
Podcast

83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his […]

82: The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode
Podcast, Sustainability

82: The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode

After suggesting in last week’s show that we might take a week off, but we’ve […]

81: The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode
Podcast

81: The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius […]

80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode
Podcast, Sustainability

80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams […]

79: The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode
Podcast

79: The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired […]

78: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode
Podcast

78: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing […]

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode
Podcast

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing […]

76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode
Podcast

76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get […]

75: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode
Podcast

75: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back […]

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode
Podcast

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

In my thought for the week, I ask who is driving your marketing bus? Is […]

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode
Podcast

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we […]

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode
Podcast

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in […]

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode
Podcast

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

This week we welcome back a friend of the show and a wonderful supporter of […]

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Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



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