This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director […]
Author
Ian Truscott
Maybe not a Rockstar CMO, but Ian is a trusted advisor, CMO, and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director […]
53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
This week, in reaction to some Twitter feedback, I address the apparent gender bias on […]
52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott […]
51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode
Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with […]
50: The Golden Account Based Favourability Journey to the Virtual Bar Episode
This week, it’s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott […]
49: The Artificially Intelligent Headless Channels and a Cocktail Episode
It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor […]
48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode
It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor […]
47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode
In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder […]
46: #46 The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode
In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder […]
45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode
In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]
44: #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a […]
The you’ve come a long way baby issue
This new year issue is named after the classic album by Fatboy Slim, to sum up 2020: You’ve Come a Long Way Baby.
The Swimming Pool #29: The entire year of 2020
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
Last Months Podcast Picks
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F’in Marketing Podcast this month.