Jeff and Ian discuss a new acronym; PLG – Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
Author
Ian Truscott
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
114: The Dip Into the Pool with Jeff, Constantly Learning with Lori Jones and Dating Content with Robert Episode
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
What the F’ is Product Led Growth (PLG)?
You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
113: The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Grabs a Cocktail (that is not Rented) Episode
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
112: The Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode
This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian’s guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.
111: The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
110: The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversion Code and Robert is Managing Up with a Cocktail Episode
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
109: The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian and a Strategic Cocktail with Robert Episode
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
108: The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian’s guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
107: The Jeff Clark’s 5th F’in’ Marketing Fundamental, Jill Ransome from Jitterbit and a Quantity Versus Quality Cocktail with Robert Rose Episode
Our host Ian Truscott concludes the 5 F’in’ Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
106: The 4th Fin’ Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode
Jeff Clark and Ian Truscott discuss the fourth of their 5 F’in’ Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
105: The Third F’in’ Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode
Jeff Clark and Ian Truscott discuss the third f’in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.