Author: Ian Truscott

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.