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Rockstar CMO

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Author

Ian Truscott

Maybe not a Rockstar CMO, but Ian is a trusted advisor, CMO, and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode
Podcast

100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode
Podcast

99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?

98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode
Podcast

98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode
Podcast

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert
Podcast

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode
Podcast

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode
Podcast

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode
Podcast

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode
Podcast

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
Podcast

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
Podcast

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks […]

89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode
Podcast

89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, […]

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode
Podcast

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar […]

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode
Podcast

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, […]

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode
Podcast

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at […]

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Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



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