In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.

Inspired by an interview on the Pro Serv podcast by Collective54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model.

Jeff and Ian then apply the 5 F’in’ Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine.

Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Super Bowl cocktail, shares his advice on freeing up your marketing team to get more creative.


The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Ian’s post on educational content marketing: Stop Me If You’ve Heard This One Before

// Interview with Andrea Fryrear on the Pro Serv by Collective54 podcast

// SparkToro product for understanding relevant education topics

// Robert’s firm: The Content Advisory

// The Content Advisory Get Ready to Get Ready for AI Webinar

// Robert’s podcast with Joe Pulizzi: This Old Marketing 

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// School of Rock, by the cast of The School of Rock – on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

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