This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week – which are:

#1 – Doing a podcast monologue

#2 – People asking to pick your brains

#3 – Why aren’t people filling in your form?

#4 – Ask why you are doing something

#5 – Trust and personas

Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business. 


The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Let them pick your brain – Ian’s Tuesday 2¢

// Pain, Need, Aspiration and Trust – Ian’s Tuesday 2¢

// Crafting A Cutting Edge Social Media Approach In 2024 – Upcoming TCA Webinar 

// Robert’s firm: The Content Advisory

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Think (About it) Patra ft Lynne Collins – on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

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