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This week we change things up just a little bit as we start a new […]
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode
55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode
54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director […]
53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
This week, in reaction to some Twitter feedback, I address the apparent gender bias on […]
52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott […]
51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode
Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with […]
50: The Golden Account Based Favourability Journey to the Virtual Bar Episode
This week, it’s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott […]
49: The Artificially Intelligent Headless Channels and a Cocktail Episode
It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor […]
48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode
It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor […]
47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode
In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder […]
46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode
In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.
45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode
In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]