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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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215: The Ian Does a Solo and Robert Wonders Why Elon Hates Marketers Episode

215: The Ian Does a Solo and Robert Wonders Why Elon Hates Marketers Episode

by Ian Truscott

With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.

214: The Ian Has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

214: The Ian Has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode

by Ian Truscott

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.

213: The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

213: The Cathy Makes it 10 and AI over a Breakfast Cocktail with Robert Episode

by Ian Truscott

Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..

212: The Death of the CMO and Directing Operations with a Cocktail Episode

212: The Death of the CMO and Directing Operations with a Cocktail Episode

by Ian Truscott

This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.

211: The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode

211: The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode

by Ian Truscott

This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.

210: The 5 F’in’ Fundamentals, a Book and a Budget Episode

210: The 5 F’in’ Fundamentals, a Book and a Budget Episode

by Ian Truscott

This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.

209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode

209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode

by Ian Truscott

Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.

208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

by Ian Truscott

Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content

207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

by Ian Truscott

Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?

206: The RevOps Primer and Storytelling over a Cocktail Episode

206: The RevOps Primer and Storytelling over a Cocktail Episode

by Ian Truscott

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.

205: The B2B Marketing Lag and Getting Strategic with AI Episode

205: The B2B Marketing Lag and Getting Strategic with AI Episode

by Ian Truscott

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode

204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode

by Ian Truscott

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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