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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

by Ian Truscott

Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content

207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

by Ian Truscott

Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?

206: The RevOps Primer and Storytelling over a Cocktail Episode

206: The RevOps Primer and Storytelling over a Cocktail Episode

by Ian Truscott

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.

205: The B2B Marketing Lag and Getting Strategic with AI Episode

205: The B2B Marketing Lag and Getting Strategic with AI Episode

by Ian Truscott

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode

204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode

by Ian Truscott

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative

203: The Trends from Metia and Flaws on a Farm Episode

203: The Trends from Metia and Flaws on a Farm Episode

by Ian Truscott

This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.

202: The It’s a Sink not a Funnel and Owning Media over a Cocktail Episode

202: The It’s a Sink not a Funnel and Owning Media over a Cocktail Episode

by Ian Truscott

This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.

201: The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode

201: The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode

by Ian Truscott

This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail

200: The 5 Dysfunctions, Lettuce and Blame Episode

200: The 5 Dysfunctions, Lettuce and Blame Episode

by Ian Truscott

This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.

199: The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode

199: The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode

by Ian Truscott

This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail

198: The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

198: The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

by Ian Truscott

This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.

197: The Predictable Predictions Episode

197: The Predictable Predictions Episode

by Ian Truscott

This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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