This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget.
After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on Apple’s recent advertising and the fuss it created. With advice to be bold, swing, and occasionally you might miss.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
// Jeff Clark on LinkedIn
Mentioned in this week’s episode:
// Robert’s firm: The Content Advisory
// Robert’s podcast with Joe Pulizzi: This Old Marketing
Rockstar CMO:
// Monday Mojo – our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// It’s Time by Imagine Dragons on Spotify
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
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