This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week:

#1 – Right fit marketers

#2 – Is the Forrester term “Frontline marketers” complete bollocks?

#3 – The Buying Tribe

#4 – Distinct and Differentiation

#5 – Your content, like turn signals, is for other people

Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of a rant about why Elon hates marketers with the recent news that Elon has fired one of his marketing teams amidst a large redundancy round at Tesla.


The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Same But Distinct – Ian’s Tuesday 2¢

// Forrester’s Frontline Marketing the Evolution of B2B Growth Teams

// Robert’s article on Tesla’s marketing layoffs – Don’t Follow Tesla’s Marketing Mistake

// Alexander Ingram on his Tesla layoff on LinkedIn

// Robert’s firm: The Content Advisory

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// So Much Thing to Say by Bob Marley – on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

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