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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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Think Like A Brand #9 – Brand is the Business Case

Think Like A Brand #9 – Brand is the Business Case

by Ian Truscott

In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.

142: The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode

142: The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode

by Ian Truscott

This week our host Ian Truscott asks Jeff Clark whether he’d say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail

Think like a Brand #8 – Coach and Compose with Ramen Noodles

Think like a Brand #8 – Coach and Compose with Ramen Noodles

by Ian Truscott

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic

141: The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode

141: The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode

by Ian Truscott

This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.

140: The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode

140: The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode

by Ian Truscott

This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.

Think like a Brand #7 – What happened to Marcus?

Think like a Brand #7 – What happened to Marcus?

by Ian Truscott

This week, Liz Hugh and Ian Truscott round off their discussion about her book “Think like a Brand not a Bank” and ask what happened to Marcus?

139: The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

139: The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

by Ian Truscott

This week Jeff and Ian discuss MQL’s and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

Think like a Brand #6 – Coach and Compose

Think like a Brand #6 – Coach and Compose

by Ian Truscott

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose

138: The Time to Step It Up Marketing Your B2B Tech, Cathy’s Uncharted Journey and an Info Dump over a Cocktail Episode

138: The Time to Step It Up Marketing Your B2B Tech, Cathy’s Uncharted Journey and an Info Dump over a Cocktail Episode

by Ian Truscott

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

Think like a Brand #5 – Product Ain’t What it Used to Be

Think like a Brand #5 – Product Ain’t What it Used to Be

by Ian Truscott

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn’t what it used to be

137: The Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode

137: The Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode

by Ian Truscott

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

Think like a Brand #4 – Cue the Remix!

Think like a Brand #4 – Cue the Remix!

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it’s principles – Cue the remix!

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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