This week, in reaction to some Twitter feedback, I address the apparent gender bias on […]
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott […]
51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode
Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with […]
50: The Golden Account Based Favourability Journey to the Virtual Bar Episode
This week, it’s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott […]
49: The Artificially Intelligent Headless Channels and a Cocktail Episode
It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor […]
48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode
It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor […]
47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode
In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder […]
46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode
In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.
45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode
In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]
44: #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a […]
The you’ve come a long way baby issue
This new year issue is named after the classic album by Fatboy Slim, to sum up 2020: You’ve Come a Long Way Baby.
The Swimming Pool #29: The entire year of 2020
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.