In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether growth marketing is a One Hit Wonder or Wonderwall.

This week’s interview guest is Cathy Mcknight, VP of Strategy and Consulting, and Chief Solver of Problems with The Content Advisory.

With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. At The Content Advisory Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology

Cathy is a frequent speaker at events such as ContentTECH, Content Marketing World, CMO Summit Europe, and the Gilbane Conference on Content, Technology, and Customer Experience.

And finally, Ian joins their mutual friend Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about the value of content, which may make you wonder, what’s your content worth?



The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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