Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode
We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode
Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]
92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode
This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]
91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]
90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks […]