This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode
This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]
91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]
90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks […]
89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, […]
88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode
We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar […]
87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, […]
86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode
This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at […]
85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice […]
84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to […]
83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his […]
82: The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode
After suggesting in last week’s show that we might take a week off, but we’ve […]