Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
Street Knowledge
Time to hit the reset button
We asked Ted Rubin, our resident Rockstar CMO, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?” and as usual we got more than we bargained for, with this fantastic, straight-up advice. It’s time to hit reset.
Don’t be afraid to dance to this new tune
Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.
The acceleration of retail change
According to our resident retail expert, John Andrews, the sector was reacting to change like a frog slowly cooking in a pot, then comes Covid-19 and the heat has been cranked up. How should retailers react?
Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis.
Getting a buzz from virtual events
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
How to stand out with a positive voice
Carmine Mastropierro, returns with some advice on how to stand out as the voice of positivity that your audience is looking for. Positive messaging is always important, but particularly so during the current pandemic, when it can bring relief in uncertain times.
Backstage with John Howe-Marshall
Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
3 questions for success in the Post-COVID-19 world
In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19.
The Swimming Pool #24: Alec Baldwin
I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..
adnonamau5: The death of the Creative Officer (it’s been too schlong)
Our anonymous big agency insider is back this month, sneaking this out to the Rockstar CMO penthouse, while presumably, the creative team was sleeping off a long, self-congratulatory lunch…
7: Rockstar CMO FM #7: Backstage with Kate Bradley Chernis
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, […]
