Again we’ve grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.
Street Knowledge
Into the Pool #20: Marketing can’t be measured
This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell
The Running In Circles Issue
Influencer Marketing: whether you are selling music, cosmetics or enterprise business software we’ve all been caught up in the hype. But, is it losing its luster after all the reported fakery? Or, is it still something we need to keep paying attention to?
Get T-shaped or Die like T-Rex
Like the legendary DJ Deadmau5, our agency insider dons a mask and reveals the backstage secrets of big agencies. In this issue, he’s got a warning for T-Rex, not the legendary glam rock band, but the agency dinosaurs..
Five favorite influencer mistakes
Sheryl Crowe once lamented about her favorite mistake, but content marketing writer Dennis Shiao in “no fool to this game” as he shares his top 5 favorite influencer mistakes.
The Sample: Under the influence
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is Influencer Marketing and here are some of the best beats we’ve picked up this month.
A B2B influencer marketing hit is not an overnight success
Pull your marketing budget together, stick it in a big bag and hand it to a marketing celebrity. Bingo! You are topping the charts. But…is it really this easy to create a B2B influencer marketing hit? Barb Mosher Zinck suggests maybe not.
Influencer Marketing; PR remixed for a new era
Keith Smith steps us through how to use influencer marketing for business growth, it’s not the old ads tune, it’s PR remixed.
Forget the buzzwords; influencer marketing is about building relationships
Our resident Rockstar CMO, Ted Rubin, keeps it simple and tells it straight; influencer marketing is about looking people in the eye and building relationships.
Wedgewood vs Sex Pistols – what is influence anyway?
What’s your influencer groove? Shilling for a product or promoting ideas and change? Robert Rose, author and Chief Strategy Officer at The Content Advisory grabs the mic.
Who should be the Lead singer in the Influencer Marketing supergroup?
Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.
The slim chance of truth in the influencer siren song
Influencer marketing is in a bit of state, as marketing writer Morag Cuddeford-Jones shares and consumers need to be aware and may be saved from themselves
