This week Jeff Clark steps us though his process to create metrics, we go backstage with Brittany Murphy of One Thing Marketing and Robert Rose shares thoughts on thought leadership in the virtual bar
Street Knowledge
159: The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people
5 F’in’ Fundamentals: Marketing OKRs
OKR’s, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA’s that marketing has on it’s plate today. Jeff Clark explains…
158: The DAM it’s Theresa Regli and a Cocktail of Content with Robert Rose Episode
This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.
157: The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode
This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar
156: The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode
This week Jeff and Ian discuss building an effective marketing team, we go backstage with business and success coach Caroline Kay and over a cocktail Robert shares advice on being content first.
155: The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.
Tune in to Your ICP (Ideal Customer Profile)
Jeff Clark shares, how, if you want to get some sales and marketing focus, you should tune in to your ICP (Ideal Customer Profile).
154: The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss
153: The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode
This week Jeff Clark and Ian Truscott chat about whether podcasting is right for your B2B business, we go backstage with author Dan White and Robert Rose shares B2C content research over a cocktail.
Stop Random Acts of Marketing!
Are your marketing efforts falling flat? Do your colleagues on the executive team think that marketing is not providing business value? Jeff Clark, our resident Rockstar CMO Strategic Advisor, has some advice.
152: The Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode
This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.
