It’s groundhog day in the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, talk about the recurring theme of marketing doing more with less.

Ian then goes backstage with Izzy House. With over 20 years of experience in public affairs, outreach, and marketing, Izzy is the author of two books on Space Marketing and is the host of the Space Marketing Podcast. With this extensive marketing background and three marketing degrees, she turns the lens of marketing onto the space industry, aiming to be a voice that helps guide businesses through the concepts of marketing to empower space companies and further their dreams of space exploration. They discuss Izzy’s career, her books and the challenges of marketing space projects.

Finally, Ian winds down the week in the Rockstar CMO virtual bar, although he forgot to invite his regular companion, Robert Rose, so he sits alone and, over a cocktail, shares one of Robert’s stories, a cautionary tale of attribution if you are looking at trimming your budget.


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