This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar CMO 5 F’in’ Marketing Fundamentals.

Ian then goes backstage with Shamir Duverseau, the Managing Director, Chief Strategist & Co-founder of Smart Panda Labs, a digital experience agency that helps B2C enterprise marketers navigate digital transformation to create experiences their customer’s demand. Prior to Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division. And over his last 20 years, he has held various marketing leadership roles, overseeing everything from product management to digital strategy, across several industries, from travel to entertainment to technology, with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal.

They discuss Shamir’s career, digital transformation, the importance of the CMO’s role in the customer experience, and another excellent nomination for the Rockstar CMO Swimming Pool.

Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory and over a cocktail, discusses the challenges and opportunities with customer data as we can depend less on cookies.


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