This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f’in’ fundamentals for campaign planning.

Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Vermouth.

In this fun conversation, Jill shares the story behind founding Vermouth, her career journey and some great advice for startup marketers.

And then Ian winds down the week with a cocktail in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory shares a great cocktail recipe and some sage advice for organizing content, asking; are you optimizing content for a library or a network?


The Links

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on: AppleAmazonSpotify or wherever you get your podcasts

Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article