170: The Jeff's F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail Episode

This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f’in’ fundamentals for campaign planning.

Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Vermouth.

In this fun conversation, Jill shares the story behind founding Vermouth, her career journey and some great advice for startup marketers.

And then Ian winds down the week with a cocktail in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory shares a great cocktail recipe and some sage advice for organizing content, asking; are you optimizing content for a library or a n etwork?

Enjoy!

The Links

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Jill Jago on LinkedIn
Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

Vermouth Beauty – on their website, Instagram and Facebook
The Rockstar CMO Swimming Pool
Robert’s article – Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference
Robert’s Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
All I Do is Win by DJ Khaled – on YouTube
Drink by Alestorm (the pirate rock!) – on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is the CMO at Spotler Group, a trusted advisor to two growing martech vendors and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.

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