In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F’in’ Marketing Fundamentals.

Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and over a splendid cocktail suggestion, Robert shares his word for 2024.


The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// The 5 F’in’ Marketing Fundamentals Long Play (eBook)

// Robert’s firm: The Content Advisory

// Robert’s book website: Content Marketing Strategy

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the webTwitter, and LinkedIn

// Previous episodes and all show notes: Rockstar CMO FM

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

//The Creator Has the Masterplan by Brooklyn Funk Essentials – on YouTube

Listen on: AppleAmazonSpotify or wherever you get your podcasts

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5 F’in’ Marketing Fundamentals

Our experience distilled into one free download.

With all the noise, the acronyms, and the claims of thousands of marketing technology vendors, marketing can appear bloody complicated.

Since the launch of Rockstar CMO, we’ve been distilling down our decades of marketing experience into five marketing fundamentals to try and make things simple.

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


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