In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamentals they discussed last week
Then, Ian winds down the week and joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss blame and lettuce over a cocktail.
// Jeff Clark on LinkedIn
Mentioned in this week’s episode:
// Robert’s firm: The Content Advisory
// Robert’s book website: Content Marketing Strategy
// Robert’s “Rose Colored Glasses” column for CMI.
// Previous episodes and all the show notes: Rockstar CMO FM.
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Dysfunctional by Kaytranada and VanJess – on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article