In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamentals they discussed last week 

Then, Ian winds down the week and joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss blame and lettuce over a cocktail.


The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// 5 Dysfunctions of a Team by Patrick Lencioni 

// Robert’s firm: The Content Advisory

// Robert’s book website: Content Marketing Strategy

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// Dysfunctional by Kaytranada and VanJess – on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts.

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