In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss developing a personal brand for your executives – or turning them into rock stars ;-)). Should you? And how do you support them as a marketing team?

Ian then goes backstage with Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos, he’s also an adjunct professor at the University of California, where he teaches Consumer Market Research, and he’s a Wall Street Journal and USA Today best-selling author.

Emmanuel has an MBA in Marketing, a Doctorate in Consumer Psychology and over 17 years of market research and marketing experience. And he shares this experience in his new book, Assemblage – The Art and Science of Brand Transformation, which he discusses, as well as marketing education, brand purpose and his fascinating career.

Finally, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory to be transported away in the Rockstar CMO virtual bar, where Robert shares a lesson from Dr Seuss on how we should think about the rise of artificial intelligence engines creating content.


The Links

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article