Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Green Room: Marketing in the “new normal”
Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.
The Welcome to Jamrock Issue
Deep in COVID lockdown, this issue we take inspiration from Damian ‘Jr Kong’ Marley and a track from his album “Welcome to Jamrock” – We’re Gonna Make It.
Backstage with John Howe-Marshall
Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall.
The Swimming Pool #24: Alec Baldwin
I know, right? Alec Baldwin? Well, we have Keith Smith, MD of The Advertist to thank for this one from our conversation on the podcast. We should explain..
7: Rockstar CMO FM #7: Backstage with Kate Bradley Chernis
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, […]
6: Rockstar CMO FM #6 – Keith Smith, The Advertist
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, […]
The Ghost Town Issue
Published during the virus crisis, but written before we all got locked down. Welcome to THE GHOST TOWN ISSUE.
The Swimming Pool #23: Brand purpose
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?
The Green Room: Data vs Creativity: Fight!
This month the question we ask the Green Room – our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
Tales from The Tour Bus: Rachel “Wackadoos” Miller
We catch-up with Rachel Miller, who recently joined SAP as Global Influencer Marketing Lead. We get some tips on B2B marketing, beer and what she would chuck into the pool.
The Breaking Glass Issue
In this special issue, in celebration of International Women’s Day on March 9th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.