Playing along to the elevator music of your industry won’t get you noticed by a distracted buyer looking for differentiation in a crowded market. Lauren Bowden suggests it’s time to shake things up a bit.
Street Knowledge
Marketing Clouds: Lip-syncing Fake or Fab Four?
We can’t get the marketing technology song out of our head, it’s a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems – Marketing Clouds.
An all-consuming RAGE against the content
It’s not so much about ‘consuming’ content as having rubbish rammed down your throat, complains Morag Cuddeford-Jones
Sing the Same Song – 3 Steps for Employee Engagement
We asked our content marketing hero, Robert Rose, how he would approach the theme of this month’s issue – employee engagement – and he shares three steps to get everyone singing the same song.
Adnonamau5: Pretty Pictures and Crayons
Our anonymouys advertiser. Adnonamau5 (pronounced ad-nonymous) returns with a fairly blunt perspective on the pointlessness of much of the ad creation process.
Into the Pool #16 – More Tech Will Fix It
We find ourselves peering over the balcony pondering the fate of the idea that “more tech will fix it”. We hear from a queue of folks on hand to help, will it make a splash?
Ted’s Tips and Tools for Employee Advocacy
Our resident Rockstar CMO, Ted Rubin, shares his secrets and suggests tools for going from experiment to advocacy with employee engagement.
The Invasion of Privacy Issue
History will judge whether “Invasion of Privacy” by Cardi B is a genuinely classic album, but it definitely catches the mood of what history will be judging marketing on today.
The Green Room: Are we afraid of the dark?
Our audience is going dark, we ask 5 of our Rockstar CMOs what they think of the refusal of cookie consent, ad-blockers, incognito browsing and the prevailing view that we marketers are up to something….
Drop the Vanity, it’s Time for Action, Not Eyeballs
As we run with the theme of privacy this issue, we asked Rachel Miller, social and influencer marketing expert for her take on the topic and, of course, we were not disappointed.
Take my data, just get out of my bloody way!
Marketing journalist Morag Cuddeford-Jones thinks marketers’ data addiction is getting out of hand, we think she has a point..
Into the Pool #15: The Dumb, Creepy Kind
Inspired by our backstage chat with David Howland, we ponder if we should chuck personalization into our portal to marketing hell, or maybe just the dumb, creepy kind.
