The brands they are a changin’ – well, ones who want success are, and Keith Smith, inspired by a bit of Bryan Ferry talks to branding expert Rob Bloxham about how marketers need to deal in change..
Street Knowledge
adnonamau5: It’s all white
Like the legendary DJ Deadmau5, our anonymous advertiser Adnonamau5 dons a mask to perform. This issue he dropped by the Rockstar CMO penthouse and laughs – Diversity in the ad-land? Nah – we’re quite alwight, old chum.
Just a formality
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms…
The Think About It Issue
In this issue we explore how to stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions. To the sound of Lyn Collins..
The Green Room: Sticking to a Tune in a World of Jazz
Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it’s so easy to be distracted by channels, tech and tactics.
Who are you?
You know, marketers really need to know. The only trouble is, says marketing journalist Morag Cuddeford-Jones; I don’t know who I am half the time. So what chance have you got?
The 4 Ps Give Way to Simplicity Along The New Path to Purchase
The fab four of Price, Product, Promotion, and Place are sliding down the charts for what it takes to win at retail, replaced by a new sound that’s got consumers dancing in the aisle – Simplicity. As retail thought-leader John Andrews explains.
Tales from the Tour Bus: Punk CX with Adrian Swinscoe
This month we heard a whisper of someone taking a punk beat and applying it to the overblown prod rock of customer experience and we had to find the source. Ian Truscott tracks down the author of Punk CX, Adrian Swinscoe.
The Old CMO Runaround
In all of the confusion of what the role of the CMO is, we seem to have forgotten the one thing marketing is supposed to do, Keith Smith explains.
CMOs Need to Dance to their Own Tune
The CMO is the Lennon, Bowie, Dylan, Prince or Dr. Dre of a business, writing the lyrics of the brand story to the music of the organization’s objectives and values. Yet despite growing pressure and shorter tenures, CMOs are neglecting their own personal brands. Marketing coach Jane Scandurra shares her advice..
Email Marketers are Currently Crushing it
In marketing, it seems you can’t beat the classics, but we are too quick to move onto the next pop phenomena that we forget that rare grooves like Email Marketing can still get the party started, as Chief Research Officer Nicholas Einstein, from The Relevancy Group explains.
Marketing Strategy: Change? Of course. As you wish.
How do you stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions? Robert Rose suggests the answer is in The Princess Bride, want to fight him on that?
