Rock stars don’t have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them.
Category: Rockstar CMO Advisors
Blog posts from the Rockstar CMO Advisors
20: Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of […]
We don’t need no education – right?
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
The Green Room – Marketing Education
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
What now? It’s not what’s next
Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
Getting a buzz from virtual events
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
The 5 R’s of a great B2B marketing blog (with examples)
In the deluge of B2B content, how do you stand out? Try these 5 R’s, with examples of organizations doing this well…
Personalization Doesn’t Build Relationships, Content Does
We seem a bit obsessed with “personalization at scale”, but as B2B marketers, should this be a priority?
5 Reasons Successful Tech Start-ups invest in Content Marketing
The successful telling of the story around a product is recognized to be as important as the product itself. This is especially essential for start-ups looking to stake their claim in the market, Ian Truscott shares his experience.
Case Studies: How to Create Marketing Gold
In a world seemingly more and more cynical of sales and marketing, the authentic voice of a someone “like them” is compelling. Ian Truscott shares his experience on how to create this marketing gold.
Cover the B2B Bases with 5 Content Types
We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer…
Create a Content Hub and Engage Your Crowd
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.