6 Reasons to Get a Creative Buddy

There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy. 

Why invest in persona development?

In an era of big data, agile marketing, A/B testing, fail fast and all the pace and fluidity we are injecting into our marketing, is persona development still a good use of your time?