This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose.

In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was “Do good marketers need a marketing education?” and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs and marketing writers.

This week’s guest is Caroline Kay, a Business and Success Coach that works with creative and service led business owners to grow fast so that they can make a bigger impact on the world. Caroline has devised business development strategies for the world’s biggest brands and creative agencies, she now lives in Italy and runs her coaching business from London, York and Rome. Which is from where Ian spoke to her.

Ian again finds Robert Rose, Chief Troublemaker at The Content Advisory in the virtual Rockstar CMO bar, he suggests a cocktail to get our weekends going and one marketing thought we might consider while you sip it in a dream location. 


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Piano Music by Johnny Easton shared under creative commons license.

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