OKR’s, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA’s that marketing has on it’s plate today. Jeff Clark explains…
The Five F’in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of […]
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?