OKR’s, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA’s that marketing has on it’s plate today. Jeff Clark explains…
Articles about marketing eductation
Why Do Marketers Need an F’in Education?
The Five F’in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.
97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott […]
20: Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of […]
We don’t need no education – right?
Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…
The Green Room – Marketing Education
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?