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THE MISEDUCATION OF LAURYN HILL ISSUE
August 2020
This issue we are talking about education, in reaction to the debate about whether better marketing education makes a better marketer that we see played out on social media.
Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need specific education and there are not the same gateways to entry level marketing roles.
On the flip side, of course, everyone has an opinion on marketing, and are quick to express them in a way they would if it was about law or medicine. Are we asking for our cake and eat it, to get respect as a profession, but not put in the work?
Many of the leading marketers in my industry (B2B software) started their careers as technologists. Does this give them a unique empathy for their audience or as the good marketing professor Mark Ritson often expresses, that to be considered a marketing expert you must have formal marketing training, perhaps the MBA he teaches?
That’s the inspiration for this issue and we have some wonderful opinions to share from our experienced house band and rockstar CMOs, both for and against.
If you are a regular reader you know we name each issue after a classic album, it was an absolute no-brainer to rummage in the record box and pull out The Miseducation of Lauryn Hill, by Lauryn Hill. Released back in 1998, it’s a fabulous album whose title was inspired by the film and novel The Education of Sonny Carson, and Carter G. Woodson‘s The Mis-Education of the Negro.
Being inspired by both education and miseducation seems pretty spot on for the topic and this month and I think, maybe for a change, we really have named our issue after a classic.
So, welcome to THE MISEDUCATION OF LAURYN HILL ISSUE.
Enjoy!
Ian Truscott | Founding Editor | @iantruscott
The Times They Are A-Changin’
The magic marketer’s potion: An educated mind and attitudinal skills
Backstage Q&A – Sally Yates, CMO Xceptor
We don’t need no education – right?
There ain’t half been some clever bastards
Experience is The School of Marketing Rock
The Green Room – Marketing Education
The Swimming Pool #26 – LinkedIn Solicitations Like You’re My Best Friend
On the podcast this month
Photo used in the issue promotion of Lauryn Hill was taken by Tore Sætre, and is used freely under the terms of Creative Commons Attribution ShareAlike 4.0
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