Guillaume Jouvencel, from GHA Marketing, shares this guest article on B2B podcasting after and interviewing Ian Truscott on their podcast ‘B2B Podcast Stories’.
Category: Rockstar CMO Advisors
Blog posts from the Rockstar CMO Advisors
The Hard Knocks: Martech Lessons Learned
We’ve covered the best practices for marketing tech, which have come from our experience and lessons learned. These are often hard knocks that we can’t forget. Jeff Clark shares some of his experiences.
Marketing Ops: Is Your Machine in Tune?
Jeff Clark asks whether you know if your machine needs lubrication, more oxygen or an overhaul, rather than the duct tape you’ve been using, to put your marketing team on the track.
Time to Start Your School of Rock?
In this article, Ian Truscott takes a look at educational content marketing as a strategy and goal, what you can do to engage the big bucket of future buyers and how we measure success.
Stop Me if You’ve Heard This One Before
As content marketers, we want to be useful, and educational content can be useful. But how do you get the balance right with a knowledgeable buyer between helping them or treating them like bloody idiots?
Beware of the ROI Rabbit Hole
Jeff Clark shares 5 ROI fundamentals, hard-earned from decades of exec team meetings and a few conversations that went down a rabbit hole.
Five F’in’ Fundamentals of Budget Planning
An F’in’ practical set of Fundamentals to prepare for a new budget year from Jeff Clark.
5 F’in’ Steps to Build Your Personas
A simple model for creating personas, the essential insight you need to differentiate and help your audience buy your products and services.
5 F’in’ Fundamentals: Marketing Operations
Next up in our series of 5 F’in’ Fundamentals Jeff Clark has some advice for tuning up your marketing machine.
Building Trust with Brand Values
Here on Rockstar CMO, we love to talk about the mission of marketing to create ART – Awareness, Revenue and Trust. In this guest article, Megan Isola shares how brand values build customer trust.
5 Principles for Setting Marketing Goals
Created your OKRs? Jeff Clark takes us through the next step to get us started on creating a marketing metrics dashboard…
159: The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people