Marketing leaders – Don’t fall under the influence from the Martech Industrial Complex! You know, the thousands of vendors that are eager to earn a share of your technology budget.
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Rockstar CMO Advisors
Blog posts from the Rockstar CMO Advisors
Sustainability vs. Growth: Can We Have Both?
Is sustainability the enemy of growth? Depending on your personal ethos, you may say, “Yes” or “Of course not.” To have both, the answer may lie in incentives. For businesses to achieve sustainability, policy makers can provide the incentives to enable businesses to be driven by innovation, reduce physical waste and run on clean energy.
116: The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.
Winning During Changing Times
We are living in changing times, with concerns about the global supply chain, pandemic, war and climate change. But, is there an opportunity to take advantage of the resulting transitioning markets? Jeff Clark explains.
115: The What the F is PLG with Jeff, Strategy Sprints with Simon Severino and a Cocktail of Data with Robert Episode
Jeff and Ian discuss a new acronym; PLG – Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
What the F’ is Product Led Growth (PLG)?
You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
82: The Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech Episode
After suggesting in last week’s show that we might take a week off, but we’ve […]
80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode
This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams […]
Words matter: The unintended consequences of unintentional branding
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we’ve coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being “non-essential”.
What’s Your Business in the Year of Transformation?
Rock stars don’t have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them.
What now? It’s not what’s next
Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.
Getting a buzz from virtual events
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.