In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the […]
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Blur Issue
2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or month it is, and our work and home lives have become blurred. And that’s the theme for this months issue named after the classic album: Blur.
The Green Room: A bit of a blur
Sounds very rockstar, but this month’s Green Room is literally a bit of a blur. We’ve had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice.
The Swimming Pool #27 – A marketer that wants to be your friend
This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare “a marketer that wants to be your friend” for its watery demise.
The Sample – Blurred Lines
This month on The Sample we spin the dial on the interwebs to discover what you should be grooving to. The topic, the blurring lines between work and home, both at work and on social media.
25: Rockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual […]
24: Rockstar CMO FM #24 Personal Brand, The Punk is Back and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages […]
23: Rockstar CMO FM #23 Corporate Punk, Actual Punk and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication […]
22: Rockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO […]
21: Rockstar CMO FM #21 Lauren Bowden, Green Room and a Cocktail
This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and […]
20: Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of […]
Backstage Q&A – Sally Yates, CMO Xceptor
Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick