This issue was not been named after a classic album. ‘Features Creatures’ by Björk is neither a classic (yet) or an album, but the title of this eccentric track nails the theme for this issue as we look at the relationship between marketing and product development.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Tales from the Tour Bus: Pete Morgan, Metia
Global agency Metia recently published some new research “B2B marketing trends for 2020, Six essential trends for the curious CMO.” Well, people call us a lot of things and one of them is ‘curious’, so we tracked down the author, former record label owner and Metia’s VP of Demand Pete Morgan…
The Sample: The Features Creatures
Welcome to The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear about the topic in this issue. This time, we are looking at the relationship between marketing and the product teams, here is what we found.
The Green Room: 2020 future vision
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?
The Sample #3: 2020 marketing predictions from around the web
The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues.
The Future Starts Here Issue
Yep, we’ve picked a compilation of 50 year old classic Doors tracks to mark the new decade, but the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.
The Swimming Pool #22: The lazy call to action
When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?
Tales from the tour bus: Tom Wentworth
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
Best of 2019: Editors picks
While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights.
The 5 R’s of a great B2B marketing blog (with examples)
In the deluge of B2B content, how do you stand out? Try these 5 R’s, with examples of organizations doing this well…
Personalization Doesn’t Build Relationships, Content Does
We seem a bit obsessed with “personalization at scale”, but as B2B marketers, should this be a priority?
12 days of Rockstar CMO Christmas
As we approach the UK holidays and celebrate the US Thanksgiving, I thought I’d destroy a beloved Christmas carol with my our gifts for the 12 days of Christmas.