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30: Rockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.

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This week, inspired by Joe Pulizzi’s Content Inc. podcast Ian talks about how “hope is not a strategy” and recommends reading Ahmed Hasan’s article “Don’t stop the marketing music, change the tune“.

This week’s interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS, a challenger consultancy that builds and launches next-generation digital propositions for some of the biggest banks in the world. It’s a fascinating conversation. 

Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss the perennial favorite topic of content marketers, whether we should gate our content. 

Enjoy!

Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license

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Author

Ian Truscott

Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.

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