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26: Rockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a Cocktail

by Ian Truscott

In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail.

This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that.

2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become blurred. That’s the theme for this month’s issue and a dozen of our wonderful community of CMOs, senior marketers, and writers provide their advice for dealing with it. As we name each issue after a classic album and with this theme, the album chose itself, it had to be the 1997 album Blur by The Blur, the British Britpop act. So, welcome to The Blur Issue.

This week’s interview is with Ian Lowe who leads marketing technology software provider Crownpeak’s marketing and communications as VP Marketing. He’s a marketing executive with 20 years of marketing and technology experience, and we chat about his journey from technologist to becoming a marketer, how his team has worked during COVID, and a surprising nomination for the Rockstar CMO Swimming pool.

Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they chat about scaling content marketing.

Enjoy! 

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Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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