This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
164: The Jeff gets Personal with B2B, Valuegraphics with David Allison and Sticking with Change over a Cocktail with Robert Episode
This week Jeff and Ian discuss a Forrester article on B2B personalisation, we go backstage with David Allison and talk abut his valuegraphics work and Robert gives advice on sticking with change in the Rockstar CMO bar.
163: The Jeff on Category Confusion, Rachel Miller Influences B2B and over a Cocktail Robert orders from Dominos Episode
This week Jeff and Ian explore a nomination for the Rockstar CMO Swimming Pool’ “vendors creating categories”, we go backstage with founder of Swayd Rachel Miller and Robert shares advice on CX having ordered a pizza.
162: The Sales Relationship Advice, Backstage with CRM expert Adeola Sole and a Weak Thought Leadership Warning Episode
This week Jeff shares 7 tips on the how to build a great relationship with sales, Ian goes backstage with the founder of Strategy CRM, Adeola Sole and over a cocktail Robert warns against weak thought leadership.
161: The Picture This With Metrics, Nimble Gravity’s Courtney Lindau and the Visible Process Cocktail Episode
This week Jeff shares 6 steps for selling your story of success, web analytics and strategy expert Courtney Lindau from Nimble Gravity shares her insights and Robert talks process over a cocktail.
160: The Metrics, Butt Cracks and a Cocktail of Thought Leadership Episode
This week Jeff Clark steps us though his process to create metrics, we go backstage with Brittany Murphy of One Thing Marketing and Robert Rose shares thoughts on thought leadership in the virtual bar
159: The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people
158: The DAM it’s Theresa Regli and a Cocktail of Content with Robert Rose Episode
This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.
157: The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode
This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar
156: The Building a Team, Positive Intelligence with Caroline Kay and a Content First Cocktail Episode
This week Jeff and Ian discuss building an effective marketing team, we go backstage with business and success coach Caroline Kay and over a cocktail Robert shares advice on being content first.
155: The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.
154: The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss