A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen.
Month: December 2019
adnonamau5: New Year’s resolutions for agency leaders
Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers
Never mind 2020, what about 2060?
Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?
How B2B marketers can get heard on Twitter in 2020
While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020.
Now that’s what I call… the future of B2B marketing
Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.
Three resolutions for 2020 marketing success
Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020.
The Future Starts Here Issue
Yep, we’ve picked a compilation of 50 year old classic Doors tracks to mark the new decade, but the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.
The Swimming Pool #22: The lazy call to action
When we interviewed founder and CEO of Lately, Kate Bradley Chernis in our Backstage Q&A, she asked us to chuck the term ‘check out’ as a call to action into the Rockstar CMO Swimming Pool. But, why stop there?
Tales from the tour bus: Tom Wentworth
Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
Marketing AI is coming of age for content creation
What could AI technology mean for content creators? Is this something scary or an opportunity for content marketers? John Andrews explores…
Best of 2019: Editors picks
While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights.
The 5 R’s of a great B2B marketing blog (with examples)
In the deluge of B2B content, how do you stand out? Try these 5 R’s, with examples of organizations doing this well…