Like it or not, post-GDPR truly is the age of consent and as we dug into the record box at the GDPR after party, this issue’s album title chose itself: The Age of Consent by Bronksi Beat.
Street Knowledge
Backstage with Darren Guarnaccia
Darren chats to Ian Truscott and we discover what drive this marketing software veteran
Don’t Follow the Crowd, #FollowThePath
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
The Retail Times are a Changin’
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
Hype Beasts
Celebrity brand endorsements reached a whole new level when Kanye’s cohort Virgil Abloh became artistic director of Louis Vuitton, one of the world’s oldest fashion houses. Helene Dancer considers; is this the shape of hype to come?
Diversify (the Right Way) or Die
From #OscarSoWhite to the realisation that the tech and creative industries are a white man’s playing field, the issue of diversity has exploded into our social consciousness like never before. Ian Hsieh talks with Walker & Company CEO, and Code2040 co-founder, Tristan Walker to find out if change is, at it seems, really gonna come.
Liquid Power: How the Flavour Mavericks Are Marketing Taste
Glam rock. What a mind f**k. The ’70s era of glitter and gutsy stage presence took bonkers to a whole new level. OTT experiences aren’t only the domain of Alice Cooper and co. though. Beyond trendy pop-ups, #foodporn and fawning whisky adverts, food and drink has its own wild ones. Gareth May takes a bite out of the mavericks’ cookbook and finds out how to really market taste.
Yes, You Better be a F**king Storyteller
Storytelling. It’s one of the most over-hyped words in the marketing and ad industries. Everyone’s a storyteller, right? Well, no. Not really. So we were tempted to throw it into the Rockstar CMO pool. But no…. Robert Rose explains…
I’d Rather be the Pope
Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how.
Into the Pool #2: Retargeting
You know how rock stars have this reputation for throwing stuff from the hotel window […]
Project: Funk Da World Issue
We’ve decided to name each issue after classic album titles. Cute right? I suggested 1994’s Project: Funk Da World by Craig Mack. And while there was a strong argument that it’s not considered a classic, it does feature ‘Flava in Ya Ear’. And like Mr. Mack, we’re intent on “bringing a brand new flava in ya ear”.
Sound Check
We are live with our first issue,”SOUNDCHECK”. Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.
