The collaborations that enable Rockstar CMOs to create their marketing groove is the theme of this issue. It’s clear that the best marketing tune is a big band sound, not a solo or duet. But we are going all Glen Miller big band with our classic album, we dipped into the record box and pulled out the Funkadelics, welcome to The One Nation Under A Groove Issue
Street Knowledge
That catchy marketing tune is not a solo or a duet, it’s by the band
We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band.
The Swimming Pool #19: Self-serving “market research”
You find us on the Rockstar CMO penthouse balcony, peering down at the pool. This time after a very jolly conversation with Sydni Craig-Hart we have a whiteboard and several reams of printed PowerPoints that are about to get very wet. Why?
adnonamau5: The force and a world in peril
Once again like the legendary DJ, Deadmau5, our anonymous advertiser has donned the mask and shares a plea to his industry to take some social responsibility.
The People are People Issue
How do you bring diversity to your marketing? How do you build diverse teams, encourage a diversity of ideas and address an increasingly diverse audience? It’s all here: Welcome to The People Are People Issue.
Tales from the Tour Bus: Sydni Craig-Hart
When Robert Rose interviewed this champion of small, minority and women owned businesses on his podcast, we had to jump on the Tour Bus with multicultural marketing expert Sydni Craig-Hart and find out more.
Diversity Marketing: Opportunistic Coat-tail Riding or a Force for Change?
Are we squeezing marketing into a spangly new jumpsuit called Diversity for a comeback Vegas tour or is it time to rethink the whole act? Lauren Bowden makes the case for change.
Want a fresh marketing sound? Look outside…
Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside
The Green Room: Diving into Diversity
Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks how we address a diverse audience, diversify our teams and keep our ideas fresh.
Want diverse ideas? Time to fix brainstorming
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – and our resident Rockstar CMO Ted Rubin tells it straight; avoid the groupthink, include the right people and listen
Into the Pool #18: The Bloody Goldfish
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?
Tales from the tour bus: Catch-up with L.Michelle Smith
Back in The London Calling Issue, we went backstage with L. Michelle Smith, author, speaker, marketing leader and diversity champion. In this issue, Ian Truscott hops on the tour bus and catches up with with what’s new..
