Inspired by a chat with Simon Daniels, marketing operations expert, Ian Truscott shares that you should love the one you’re with when it comes to marketing technology.
Street Knowledge
A gift from Ted
Our straight-talking resident rock star CMO, Ted Rubin, shares a wonderfully appropriate story for this time of year about relationships, gifts and family.
Thanks to the podcast this month
A roundup of another splendid month on the podcast, with some fascinating guests, insightful cocktails, and some fun by the Rockstar CMO Swimming pool.
The Swimming Pool #28: Attribution
This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who’s ready to commit ‘attribution’ to its watery demise.
38: #38: The Dr. Bailey’s Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip […]
37: #37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats […]
36: #36: The Being Intentional, Dennis Shiao, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to […]
35: Rockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole […]
34: Rockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with […]
Rent or build? Ask Quibi
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn’t own what they put on it, and it seems they’ve danced their last dance.
33: Rockstar CMO FM #33: The Sabrina “The WordPress Witch” Chevannes, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares what’s new in the […]
Rent or Build? Finding a happy medium
Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land.
