Love the one you’re with

Inspired by a chat with Simon Daniels, marketing operations expert, Ian Truscott shares that you should love the one you’re with when it comes to marketing technology.

A gift from Ted

Our straight-talking resident rock star CMO, Ted Rubin, shares a wonderfully appropriate story for this time of year about relationships, gifts and family.

The Swimming Pool #28: Attribution

This month, standing on the penthouse balcony overlooking it is Grant Johnson, veteran CMO, now plying his trade at Emburse, who’s ready to commit ‘attribution’ to its watery demise.

Rent or build? Ask Quibi

Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn’t own what they put on it, and it seems they’ve danced their last dance.